I bring experience helping clients across industries to outperform their competitors with compelling service offerings.
Healthcare & Wellbeing | Travel & Mobility | Technology | EdTech | FinTech | Retail
Digital Innovation
Growth, Opportunities & New Ventures
Hewlett-Packard
Empowered global SME’s to turn data about their business into actionable insights.
CX Discovery Lead | AI transformation | Technology | 2023
Kiwi.com
Explored new business model opportunities for predictable business growth through recurring payments.
Discovery Lead | Business Model Innovation | Travel & Mobility | 2021
Experiences
Loyalty & customer activation
Kiwi.com & Budapest Airport
Decreased minimum connection time for connected flights passing through Budapest.
Service Design & Research | CX & Partnerships | Travel & Mobility | 2020
ArtMoment
Building B2B service offering from scratch.
Discovery Lead | New Market Expansions | 2023
I maintain confidentiality for my clients' north star projects, and I'll do the same for yours.
If you have a specific question about my work, please reach out to me.
HCD Trainings & Coaching
Enabling teams and organisations in human-centricity.
Kiwi.com
Evangelisation of service design & CX in tech scale up as a first service designer.
Service Designer| HCD evangelisation | 2019-2021
Masaryk University
Building Service Design bachelor’s program for professional students.
Professional Service Design Guarantee | EdTech | 2022-present
Reflections & sharing
Thoughts on experiences, innovation & business.
Talks & Press
Freelancing in Design: UX Forum Bratislava, 2023
My Service Design Journey: article by Simona Licha, Design KISK, 2022
Mapping Experiences: UX Monday, Czech UX Association, 2021
How to Build Products and Services To Solve Real Need, CTU, 2021
Service Design Intro: UX Dinner Brno, 2020
Mentoring
Service Design Challenge, Laerdal Challenge, Mentoring team MUNI, 2024
Awarded 3rd place in international competition of 150+ teams.Individual mentoring: 2022-present
Miami Service Jam, Mentor, 2021
Public Events Organised
Barcelona Business Buddies: monthly event for solopreneurs and freelancers in Barcelona, Co-Organiser, 2024-present
Design Travel Jam: Hybrid design event from Barcelona, Zagreb, Praha & Brno, Co-Organiser, 2021
Service Design Jam Prague, Co-Organiser, 2020
Publications
"Analysis of user journey to design a mental health care service for people with anxiety symptoms" Korea Society of Design Science: 2018